HOW 'BOUT THEM DOGS holds 2 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 41 (Education & Entertainment) with 1 filings. The WikiTrademarks Expansion Score is 0/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed July 19, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
No activity recorded yet.
TTAB Proceedings
1 case| Proceeding | Type |
|---|---|
| 91304380 | Opposition |
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 78406669 | HOW 'BOUT THEM DOGS | Apr 22, 2004 | Abandoned | 016 Paper & Printed Goods | University of Georgia Athletic Association, Inc. |
| 73339138 | HOW 'BOUT THEM DOGS | Nov 27, 1981 | Abandoned | 041 Education & Entertainment | UNIVERSITY OF GEORGIA ATHLETIC ASSOCIATION INC |
Weekly visibility reports showing how ChatGPT mentions HOW 'BOUT THEM DOGS, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: HOW 'BOUT THEM DOGS trademark portfolio
What trademarks does HOW 'BOUT THEM DOGS hold?
HOW 'BOUT THEM DOGS holds 2 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 41 (Education & Entertainment), Class 16 (Paper & Printed Goods). The most recent filings are registered to University of Georgia Athletic Association, Inc..
How many trademarks does HOW 'BOUT THEM DOGS have at the USPTO?
WikiTrademarks tracks 2 USPTO trademark filings attributed to HOW 'BOUT THEM DOGS. The brand has been actively filing since November 1981. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does HOW 'BOUT THEM DOGS file most often?
HOW 'BOUT THEM DOGS's most active class is NICE Class 41 (Education & Entertainment), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the HOW 'BOUT THEM DOGS trademark?
The most recent filings under the HOW 'BOUT THEM DOGS mark are registered to University of Georgia Athletic Association, Inc.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is HOW 'BOUT THEM DOGS expanding into new categories?
The current WikiTrademarks Expansion Score for HOW 'BOUT THEM DOGS is 0 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new HOW 'BOUT THEM DOGS trademark filings?
Click the Watch Brand button at the top of this page to add HOW 'BOUT THEM DOGS to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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