HOT IS THE NEW COOL holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 43 (Food & Drink Services) with 1 filings. The WikiTrademarks Expansion Score is 0/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 14, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Ownership & Assignment History
3 records| Date | From | To |
|---|---|---|
| Jan 23, 2026 |
TJF TOPCO LLC
|
ALTER DOMUS (US) LLC, AS COLLATERAL AGEN...
CHICAGO, ILLINOIS
|
| Aug 13, 2015 |
TJF USA, LLC
|
TIJUANA FLATS RESTAURANTS, LLC
ALTAMONTE SPRINGS, FLORIDA
|
| Aug 5, 2015 |
TIJUANA FLATS RESTAURANTS, LLC
|
REGIONS BANK, AS AGENT
ATLANTA, GEORGIA
|
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 78546868 | HOT IS THE NEW COOL | Jan 13, 2005 | Abandoned | 043 Food & Drink Services | IMA PIZZA LLC |
Weekly visibility reports showing how ChatGPT mentions HOT IS THE NEW COOL, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: HOT IS THE NEW COOL trademark portfolio
What trademarks does HOT IS THE NEW COOL hold?
HOT IS THE NEW COOL holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 43 (Food & Drink Services). The most recent filings are registered to IMA PIZZA LLC.
How many trademarks does HOT IS THE NEW COOL have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to HOT IS THE NEW COOL. The brand has been actively filing since January 2005. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does HOT IS THE NEW COOL file most often?
HOT IS THE NEW COOL's most active class is NICE Class 43 (Food & Drink Services), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the HOT IS THE NEW COOL trademark?
The most recent filings under the HOT IS THE NEW COOL mark are registered to IMA PIZZA LLC. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is HOT IS THE NEW COOL expanding into new categories?
The current WikiTrademarks Expansion Score for HOT IS THE NEW COOL is 0 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new HOT IS THE NEW COOL trademark filings?
Click the Watch Brand button at the top of this page to add HOT IS THE NEW COOL to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare HOT IS THE NEW COOL to another owner · Browse all NICE classes · Most valuable brands