HONEST BEAUTY holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 9 (Electronics & Software) with 1 filings. The WikiTrademarks Expansion Score is 1/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed August 7, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 86788861 | HONEST BEAUTY | Oct 15, 2015 | Pending | 009 Electronics & Software | The Honest Company, Inc. |
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FAQ: HONEST BEAUTY trademark portfolio
What trademarks does HONEST BEAUTY hold?
HONEST BEAUTY holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 9 (Electronics & Software). The most recent filings are registered to The Honest Company, Inc..
How many trademarks does HONEST BEAUTY have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to HONEST BEAUTY. The brand has been actively filing since October 2015. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does HONEST BEAUTY file most often?
HONEST BEAUTY's most active class is NICE Class 9 (Electronics & Software), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the HONEST BEAUTY trademark?
The most recent filings under the HONEST BEAUTY mark are registered to The Honest Company, Inc.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is HONEST BEAUTY expanding into new categories?
The current WikiTrademarks Expansion Score for HONEST BEAUTY is 1 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new HONEST BEAUTY trademark filings?
Click the Watch Brand button at the top of this page to add HONEST BEAUTY to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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