HONEST holds 3 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 28 (Games & Toys) with 1 filings. The WikiTrademarks Expansion Score is 8/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed November 9, 2026
Protect or track "HONEST"
Watch this name and we'll alert you when anyone files a similar mark.
Informational only, not a legal opinion. Consult a trademark attorney before filing or enforcing.
Own this brand? Claim the profile to add your logo, story, and website.
Sign in to claimHow is HONEST filing trademarks, and where is the portfolio expanding?
Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99544552 | HONEST | Dec 12, 2025 | Registered | 028 Games & Toys | Honest Toys LLC |
| 87047367 | HONEST | May 23, 2016 | Pending | ["025"] | Brighton Collectibles, LLC |
| 85418898 | HONEST | Sep 09, 2011 | Pending | 030 Staple Foods & Beverages 043 Food & Drink Services | HONEST HOSPITALITY GROUP LLC |
Weekly visibility reports showing how ChatGPT mentions HONEST, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: HONEST trademark portfolio
What trademarks does HONEST hold?
HONEST holds 3 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 28 (Games & Toys), Class 25 (Clothing & Footwear), Class 30 (Staple Foods & Beverages). The most recent filings are registered to Honest Toys LLC.
How many trademarks does HONEST have at the USPTO?
WikiTrademarks tracks 3 USPTO trademark filings attributed to HONEST. The brand has been actively filing since September 2011. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does HONEST file most often?
HONEST's most active class is NICE Class 28 (Games & Toys), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the HONEST trademark?
The most recent filings under the HONEST mark are registered to Honest Toys LLC. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is HONEST expanding into new categories?
The current WikiTrademarks Expansion Score for HONEST is 8 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new HONEST trademark filings?
Click the Watch Brand button at the top of this page to add HONEST to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare HONEST to another owner · Browse all NICE classes · Most valuable brands
Community notes
0 notesShare what you know about HONEST and help the next person researching it.