HEY SUGAR! holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 30 (Staple Foods & Beverages) with 1 filings. The WikiTrademarks Expansion Score is 6/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed November 15, 2026
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Filing Velocity (24 Months)
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99546684 | HEY SUGAR! | Dec 14, 2025 | Registered | 030 Staple Foods & Beverages 035 Advertising & Business | Chantanaya Buie |
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FAQ: HEY SUGAR! trademark portfolio
What trademarks does HEY SUGAR! hold?
HEY SUGAR! holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 30 (Staple Foods & Beverages), Class 35 (Advertising & Business). The most recent filings are registered to Chantanaya Buie.
How many trademarks does HEY SUGAR! have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to HEY SUGAR!. The brand has been actively filing since December 2025. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does HEY SUGAR! file most often?
HEY SUGAR!'s most active class is NICE Class 30 (Staple Foods & Beverages), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the HEY SUGAR! trademark?
The most recent filings under the HEY SUGAR! mark are registered to Chantanaya Buie. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is HEY SUGAR! expanding into new categories?
The current WikiTrademarks Expansion Score for HEY SUGAR! is 6 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new HEY SUGAR! trademark filings?
Click the Watch Brand button at the top of this page to add HEY SUGAR! to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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