HERTZ ULTIMATE CHOICE holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 39 (Transport & Storage) with 1 filings. The WikiTrademarks Expansion Score is 1/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed July 10, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Ownership & Assignment History
1 record| Date | From | To |
|---|---|---|
| Jul 7, 2017 |
HERTZ SYSTEM, INC.
|
WELLS FARGO BANK, NATIONAL ASSOCIATION,...
JACKSONVILLE, FLORIDA
|
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 86896412 | HERTZ ULTIMATE CHOICE | Feb 03, 2016 | Pending | 039 Transport & Storage | HERTZ SYSTEM, INC. |
Weekly visibility reports showing how ChatGPT mentions HERTZ ULTIMATE CHOICE, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: HERTZ ULTIMATE CHOICE trademark portfolio
What trademarks does HERTZ ULTIMATE CHOICE hold?
HERTZ ULTIMATE CHOICE holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 39 (Transport & Storage). The most recent filings are registered to HERTZ SYSTEM, INC..
How many trademarks does HERTZ ULTIMATE CHOICE have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to HERTZ ULTIMATE CHOICE. The brand has been actively filing since February 2016. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does HERTZ ULTIMATE CHOICE file most often?
HERTZ ULTIMATE CHOICE's most active class is NICE Class 39 (Transport & Storage), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the HERTZ ULTIMATE CHOICE trademark?
The most recent filings under the HERTZ ULTIMATE CHOICE mark are registered to HERTZ SYSTEM, INC.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is HERTZ ULTIMATE CHOICE expanding into new categories?
The current WikiTrademarks Expansion Score for HERTZ ULTIMATE CHOICE is 1 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new HERTZ ULTIMATE CHOICE trademark filings?
Click the Watch Brand button at the top of this page to add HERTZ ULTIMATE CHOICE to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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