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HELLO KITTY

16 total filings · 0 classes · Active since Mar 1980

10
Expansion Score
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HELLO KITTY holds 16 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 16 (Paper & Printed Goods) with 4 filings. The WikiTrademarks Expansion Score is 10/100, low — the brand is focused on defending its existing categories rather than expanding.

USPTO data refreshed September 14, 2026

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How is HELLO KITTY filing trademarks, and where is the portfolio expanding?

Filing Velocity (24 Months)

Oct 2024 Sep 2026

Nice Class Distribution

016 Paper & Printed Goods
4
025 Clothing & Footwear
4
003 Cosmetics & Cleaning
3
008 Hand Tools
3
014 Jewelry & Watches
3
018 Leather Goods & Luggage
3
021 Housewares
3
024 Fabrics
3
020 Furniture
3
028 Games & Toys
3
006 Metal Goods
2
009 Electronics & Software
2
026 Lace & Embroidery
2
005 Pharmaceuticals
1
015 Musical Instruments
1

Activity Timeline

No activity recorded yet.

Recent Filings

Serial No. Mark Filing Date Status Classes Owner
86581250 HELLO KITTY Mar 30, 2015 Abandoned 003 Cosmetics & Cleaning Sanrio Company, Ltd.
86581296 HELLO KITTY Mar 30, 2015 Abandoned 006 Metal Goods Sanrio Company, Ltd.
86581317 HELLO KITTY Mar 30, 2015 Abandoned 008 Hand Tools Sanrio Company, Ltd.
86581345 HELLO KITTY Mar 30, 2015 Abandoned 011 Lighting & HVAC Sanrio Company, Ltd.
86581373 HELLO KITTY Mar 30, 2015 Abandoned 014 Jewelry & Watches Sanrio Company, Ltd.
86581403 HELLO KITTY Mar 30, 2015 Abandoned 016 Paper & Printed Goods Sanrio Company, Ltd.
86581419 HELLO KITTY Mar 30, 2015 Abandoned 018 Leather Goods & Luggage Sanrio Company, Ltd.
86581448 HELLO KITTY Mar 30, 2015 Abandoned 021 Housewares Sanrio Company, Ltd.
86581456 HELLO KITTY Mar 30, 2015 Abandoned 022 Ropes & Textiles Sanrio Company, Ltd.
86581438 HELLO KITTY Mar 30, 2015 Abandoned 020 Furniture Sanrio Company, Ltd.
86581483 HELLO KITTY Mar 30, 2015 Abandoned 025 Clothing & Footwear Sanrio Company, Ltd.
86581503 HELLO KITTY Mar 30, 2015 Abandoned 028 Games & Toys Sanrio Company, Ltd.
86184313 HELLO KITTY Feb 04, 2014 Abandoned 009 Electronics & Software Sanrio Company Ltd.
73524220 HELLO KITTY Feb 27, 1985 Abandoned 016 Paper & Printed Goods 020 Furniture 024 Fabrics 025 Clothing & Footwear 026 Lace & Embroidery 028 Games & Toys SANRIO COMPANY, LTD.
73388860 HELLO KITTY Sep 24, 1982 Abandoned 003 Cosmetics & Cleaning 005 Pharmaceuticals 006 Metal Goods 008 Hand Tools 009 Electronics & Software 014 Jewelry & Watches 015 Musical Instruments 016 Paper & Printed Goods 018 Leather Goods & Luggage 020 Furniture 021 Housewares 024 Fabrics 025 Clothing & Footwear 026 Lace & Embroidery 028 Games & Toys 030 Staple Foods & Beverages Sanrio Company, Ltd.
73252496 HELLO KITTY Mar 03, 1980 Abandoned 003 Cosmetics & Cleaning 008 Hand Tools 014 Jewelry & Watches 016 Paper & Printed Goods 018 Leather Goods & Luggage 021 Housewares 024 Fabrics 025 Clothing & Footwear Sanrio Company, Ltd.
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FAQ: HELLO KITTY trademark portfolio

What trademarks does HELLO KITTY hold?

HELLO KITTY holds 16 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 16 (Paper & Printed Goods), Class 25 (Clothing & Footwear), Class 3 (Cosmetics & Cleaning). The most recent filings are registered to Sanrio Company, Ltd..

How many trademarks does HELLO KITTY have at the USPTO?

WikiTrademarks tracks 16 USPTO trademark filings attributed to HELLO KITTY. The brand has been actively filing since March 1980. The count updates daily as new filings are indexed from the USPTO bulk data feed.

In which NICE classes does HELLO KITTY file most often?

HELLO KITTY's most active class is NICE Class 16 (Paper & Printed Goods), with 4 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.

Who owns the HELLO KITTY trademark?

The most recent filings under the HELLO KITTY mark are registered to Sanrio Company, Ltd.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.

Is HELLO KITTY expanding into new categories?

The current WikiTrademarks Expansion Score for HELLO KITTY is 10 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.

How can I track new HELLO KITTY trademark filings?

Click the Watch Brand button at the top of this page to add HELLO KITTY to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.

More on this portfolio: Compare HELLO KITTY to another owner · Browse all NICE classes · Most valuable brands

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