HECO holds 2 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 14 (Jewelry & Watches) with 1 filings. The WikiTrademarks Expansion Score is 27/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 15, 2026
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Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99706324 | HECO | Mar 17, 2026 | Registered | 014 Jewelry & Watches | Ewatchfactory Corp |
| 88878496 | HECO | Apr 20, 2020 | Pending | 035 Advertising & Business 042 Science & Technology | Heco Partners LLC |
Weekly visibility reports showing how ChatGPT mentions HECO, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: HECO trademark portfolio
What trademarks does HECO hold?
HECO holds 2 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 14 (Jewelry & Watches), Class 35 (Advertising & Business), Class 42 (Science & Technology). The most recent filings are registered to Ewatchfactory Corp.
How many trademarks does HECO have at the USPTO?
WikiTrademarks tracks 2 USPTO trademark filings attributed to HECO. The brand has been actively filing since April 2020. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does HECO file most often?
HECO's most active class is NICE Class 14 (Jewelry & Watches), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the HECO trademark?
The most recent filings under the HECO mark are registered to Ewatchfactory Corp. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is HECO expanding into new categories?
The current WikiTrademarks Expansion Score for HECO is 27 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new HECO trademark filings?
Click the Watch Brand button at the top of this page to add HECO to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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