HEART OF JOY holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 9 (Electronics & Software) with 1 filings. The WikiTrademarks Expansion Score is 3/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed July 6, 2026
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Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 79433424 | HEART OF JOY | Jun 30, 2025 | Registered | 009 Electronics & Software 012 Vehicles | Bayerische Motoren Werke Aktiengesellschaft |
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FAQ: HEART OF JOY trademark portfolio
What trademarks does HEART OF JOY hold?
HEART OF JOY holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 9 (Electronics & Software), Class 12 (Vehicles). The most recent filings are registered to Bayerische Motoren Werke Aktiengesellschaft.
How many trademarks does HEART OF JOY have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to HEART OF JOY. The brand has been actively filing since June 2025. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does HEART OF JOY file most often?
HEART OF JOY's most active class is NICE Class 9 (Electronics & Software), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the HEART OF JOY trademark?
The most recent filings under the HEART OF JOY mark are registered to Bayerische Motoren Werke Aktiengesellschaft. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is HEART OF JOY expanding into new categories?
The current WikiTrademarks Expansion Score for HEART OF JOY is 3 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new HEART OF JOY trademark filings?
Click the Watch Brand button at the top of this page to add HEART OF JOY to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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