HARD SHELL holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning) with 1 filings. The WikiTrademarks Expansion Score is 0/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 14, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Ownership & Assignment History
2 records| Date | From | To |
|---|---|---|
| Sep 2, 2015 |
BANK OF AMERICA, N.A., AS SUCCESSOR BY M...
|
TURTLE WAX, INC.
WILLOWBROOK, ILLINOIS
|
| Sep 1, 2015 |
TURTLE WAX, INC.
|
WELLS FARGO BANK, NATIONAL ASSOCIATION
CHICAGO, ILLINOIS
|
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 73335482 | HARD SHELL | Nov 04, 1981 | Abandoned | 003 Cosmetics & Cleaning | Turtle Wax, Inc. |
Weekly visibility reports showing how ChatGPT mentions HARD SHELL, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: HARD SHELL trademark portfolio
What trademarks does HARD SHELL hold?
HARD SHELL holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning). The most recent filings are registered to Turtle Wax, Inc..
How many trademarks does HARD SHELL have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to HARD SHELL. The brand has been actively filing since November 1981. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does HARD SHELL file most often?
HARD SHELL's most active class is NICE Class 3 (Cosmetics & Cleaning), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the HARD SHELL trademark?
The most recent filings under the HARD SHELL mark are registered to Turtle Wax, Inc.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is HARD SHELL expanding into new categories?
The current WikiTrademarks Expansion Score for HARD SHELL is 0 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new HARD SHELL trademark filings?
Click the Watch Brand button at the top of this page to add HARD SHELL to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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