GUIDED BY HEART holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 36 (Insurance & Finance) with 1 filings. The WikiTrademarks Expansion Score is 1/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed October 9, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 88322969 | GUIDED BY HEART | Mar 12, 2019 | Pending | 036 Insurance & Finance | WHITEPATH NCS L.L.C. |
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FAQ: GUIDED BY HEART trademark portfolio
What trademarks does GUIDED BY HEART hold?
GUIDED BY HEART holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 36 (Insurance & Finance). The most recent filings are registered to WHITEPATH NCS L.L.C..
How many trademarks does GUIDED BY HEART have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to GUIDED BY HEART. The brand has been actively filing since March 2019. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does GUIDED BY HEART file most often?
GUIDED BY HEART's most active class is NICE Class 36 (Insurance & Finance), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the GUIDED BY HEART trademark?
The most recent filings under the GUIDED BY HEART mark are registered to WHITEPATH NCS L.L.C.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is GUIDED BY HEART expanding into new categories?
The current WikiTrademarks Expansion Score for GUIDED BY HEART is 1 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new GUIDED BY HEART trademark filings?
Click the Watch Brand button at the top of this page to add GUIDED BY HEART to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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