GOODWILL holds 2 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 35 (Advertising & Business) with 2 filings. The WikiTrademarks Expansion Score is 0/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed July 22, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 78579342 | GOODWILL | Mar 03, 2005 | Abandoned | 035 Advertising & Business 041 Education & Entertainment 042 Science & Technology | Goodwill Industries International Inc |
| 76543134 | GOODWILL | Aug 26, 2003 | Abandoned | 035 Advertising & Business 041 Education & Entertainment | GOODWILL INDUSTRIES INTERNATIONAL, INC. |
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FAQ: GOODWILL trademark portfolio
What trademarks does GOODWILL hold?
GOODWILL holds 2 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 35 (Advertising & Business), Class 41 (Education & Entertainment), Class 42 (Science & Technology). The most recent filings are registered to Goodwill Industries International Inc.
How many trademarks does GOODWILL have at the USPTO?
WikiTrademarks tracks 2 USPTO trademark filings attributed to GOODWILL. The brand has been actively filing since August 2003. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does GOODWILL file most often?
GOODWILL's most active class is NICE Class 35 (Advertising & Business), with 2 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the GOODWILL trademark?
The most recent filings under the GOODWILL mark are registered to Goodwill Industries International Inc. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is GOODWILL expanding into new categories?
The current WikiTrademarks Expansion Score for GOODWILL is 0 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new GOODWILL trademark filings?
Click the Watch Brand button at the top of this page to add GOODWILL to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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