GOOD. BETTER. BEHR. holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 2 (Paints & Coatings) with 1 filings. The WikiTrademarks Expansion Score is 0/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 14, 2026
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Sign in to claimHow is GOOD. BETTER. BEHR. filing trademarks, and where is the portfolio expanding?
Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 78571539 | GOOD. BETTER. BEHR. | Feb 21, 2005 | Abandoned | 002 Paints & Coatings | BEHR PROCESS LLC |
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FAQ: GOOD. BETTER. BEHR. trademark portfolio
What trademarks does GOOD. BETTER. BEHR. hold?
GOOD. BETTER. BEHR. holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 2 (Paints & Coatings). The most recent filings are registered to BEHR PROCESS LLC.
How many trademarks does GOOD. BETTER. BEHR. have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to GOOD. BETTER. BEHR.. The brand has been actively filing since February 2005. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does GOOD. BETTER. BEHR. file most often?
GOOD. BETTER. BEHR.'s most active class is NICE Class 2 (Paints & Coatings), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the GOOD. BETTER. BEHR. trademark?
The most recent filings under the GOOD. BETTER. BEHR. mark are registered to BEHR PROCESS LLC. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is GOOD. BETTER. BEHR. expanding into new categories?
The current WikiTrademarks Expansion Score for GOOD. BETTER. BEHR. is 0 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new GOOD. BETTER. BEHR. trademark filings?
Click the Watch Brand button at the top of this page to add GOOD. BETTER. BEHR. to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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