FAO SCHWARZ holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 9 (Electronics & Software) with 1 filings. The WikiTrademarks Expansion Score is 12/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed August 19, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 87519588 | FAO SCHWARZ | Jul 07, 2017 | Pending | 009 Electronics & Software 011 Lighting & HVAC 016 Paper & Printed Goods 020 Furniture 021 Housewares 025 Clothing & Footwear 028 Games & Toys 030 Staple Foods & Beverages 035 Advertising & Business | F.A.O. Schwarz Family Foundation |
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FAQ: FAO SCHWARZ trademark portfolio
What trademarks does FAO SCHWARZ hold?
FAO SCHWARZ holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 9 (Electronics & Software), Class 11 (Lighting & HVAC), Class 16 (Paper & Printed Goods). The most recent filings are registered to F.A.O. Schwarz Family Foundation.
How many trademarks does FAO SCHWARZ have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to FAO SCHWARZ. The brand has been actively filing since July 2017. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does FAO SCHWARZ file most often?
FAO SCHWARZ's most active class is NICE Class 9 (Electronics & Software), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the FAO SCHWARZ trademark?
The most recent filings under the FAO SCHWARZ mark are registered to F.A.O. Schwarz Family Foundation. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is FAO SCHWARZ expanding into new categories?
The current WikiTrademarks Expansion Score for FAO SCHWARZ is 12 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new FAO SCHWARZ trademark filings?
Click the Watch Brand button at the top of this page to add FAO SCHWARZ to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare FAO SCHWARZ to another owner · Browse all NICE classes · Most valuable brands
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