EVERYTHING HAPPENS FOR A REESE'S holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 30 (Staple Foods & Beverages) with 1 filings. The WikiTrademarks Expansion Score is 24/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 17, 2026
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Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99636998 | EVERYTHING HAPPENS FOR A REESE'S | Feb 05, 2026 | Registered | 030 Staple Foods & Beverages | Hershey Chocolate & Confectionery LLC |
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FAQ: EVERYTHING HAPPENS FOR A REESE'S trademark portfolio
What trademarks does EVERYTHING HAPPENS FOR A REESE'S hold?
EVERYTHING HAPPENS FOR A REESE'S holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 30 (Staple Foods & Beverages). The most recent filings are registered to Hershey Chocolate & Confectionery LLC.
How many trademarks does EVERYTHING HAPPENS FOR A REESE'S have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to EVERYTHING HAPPENS FOR A REESE'S. The brand has been actively filing since February 2026. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does EVERYTHING HAPPENS FOR A REESE'S file most often?
EVERYTHING HAPPENS FOR A REESE'S's most active class is NICE Class 30 (Staple Foods & Beverages), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the EVERYTHING HAPPENS FOR A REESE'S trademark?
The most recent filings under the EVERYTHING HAPPENS FOR A REESE'S mark are registered to Hershey Chocolate & Confectionery LLC. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is EVERYTHING HAPPENS FOR A REESE'S expanding into new categories?
The current WikiTrademarks Expansion Score for EVERYTHING HAPPENS FOR A REESE'S is 24 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new EVERYTHING HAPPENS FOR A REESE'S trademark filings?
Click the Watch Brand button at the top of this page to add EVERYTHING HAPPENS FOR A REESE'S to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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