ESSENTIAL CHOICE holds 2 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 36 (Insurance & Finance) with 1 filings. The WikiTrademarks Expansion Score is 0/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 17, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 86585931 | ESSENTIAL CHOICE | Apr 02, 2015 | Pending | 036 Insurance & Finance | T. Rowe Price Group, Inc. |
| 78815473 | ESSENTIAL CHOICE | Feb 15, 2006 | Abandoned | 030 Staple Foods & Beverages | Topco Holdings, Inc. |
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FAQ: ESSENTIAL CHOICE trademark portfolio
What trademarks does ESSENTIAL CHOICE hold?
ESSENTIAL CHOICE holds 2 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 36 (Insurance & Finance), Class 30 (Staple Foods & Beverages). The most recent filings are registered to T. Rowe Price Group, Inc..
How many trademarks does ESSENTIAL CHOICE have at the USPTO?
WikiTrademarks tracks 2 USPTO trademark filings attributed to ESSENTIAL CHOICE. The brand has been actively filing since February 2006. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does ESSENTIAL CHOICE file most often?
ESSENTIAL CHOICE's most active class is NICE Class 36 (Insurance & Finance), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the ESSENTIAL CHOICE trademark?
The most recent filings under the ESSENTIAL CHOICE mark are registered to T. Rowe Price Group, Inc.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is ESSENTIAL CHOICE expanding into new categories?
The current WikiTrademarks Expansion Score for ESSENTIAL CHOICE is 0 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new ESSENTIAL CHOICE trademark filings?
Click the Watch Brand button at the top of this page to add ESSENTIAL CHOICE to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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