ESQUIRE holds 5 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning) with 3 filings. The WikiTrademarks Expansion Score is 28/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 26, 2026
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Sign in to claimHow is ESQUIRE filing trademarks, and where is the portfolio expanding?
Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Ownership & Assignment History
3 records| Date | From | To |
|---|---|---|
| Dec 1, 2014 |
WENLEY HOUSE, INC.
|
GRIFFIN SHOE CARE COMPANY
CRYSTAL LAKE, ILLINOIS
|
| Nov 26, 2014 |
EXCELDA MANUFACTURING COMPANY
|
EXCELDA DISTRIBUTING, INC.
WHITMORE LAKE, MICHIGAN
|
| Nov 26, 2014 |
EXCELDA DISTRIBUTING, INC.
|
WENLEY HOUSE, INC.
WHITMORE LAKE, MICHIGAN
|
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99597140 | ESQUIRE | Jan 15, 2026 | Registered | 043 Food & Drink Services | Hearst Communications, Inc. |
| 99594409 | ESQUIRE | Jan 14, 2026 | Registered | 020 Furniture | Hearst Communications, Inc. |
| 71669271 | ESQUIRE | Jul 01, 1954 | Abandoned | 001 Chemicals 002 Paints & Coatings 003 Cosmetics & Cleaning | GRIFFIN BRANDS INC. |
| 71669272 | ESQUIRE | Jul 01, 1954 | Abandoned | 003 Cosmetics & Cleaning | GRIFFIN BRANDS INC. |
| 71660734 | ESQUIRE | Feb 08, 1954 | Abandoned | 003 Cosmetics & Cleaning | GRIFFIN BRANDS INC. |
Weekly visibility reports showing how ChatGPT mentions ESQUIRE, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: ESQUIRE trademark portfolio
What trademarks does ESQUIRE hold?
ESQUIRE holds 5 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning), Class 20 (Furniture), Class 43 (Food & Drink Services). The most recent filings are registered to Hearst Communications, Inc..
How many trademarks does ESQUIRE have at the USPTO?
WikiTrademarks tracks 5 USPTO trademark filings attributed to ESQUIRE. The brand has been actively filing since February 1954. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does ESQUIRE file most often?
ESQUIRE's most active class is NICE Class 3 (Cosmetics & Cleaning), with 3 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the ESQUIRE trademark?
The most recent filings under the ESQUIRE mark are registered to Hearst Communications, Inc.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is ESQUIRE expanding into new categories?
The current WikiTrademarks Expansion Score for ESQUIRE is 28 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new ESQUIRE trademark filings?
Click the Watch Brand button at the top of this page to add ESQUIRE to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare ESQUIRE to another owner · Browse all NICE classes · Most valuable brands
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