EO holds 9 USPTO trademark filings across 1 NICE class. The largest concentration is in Class 35 (Advertising & Business) with 4 filings. The WikiTrademarks Expansion Score is 23/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 14, 2026
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Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99851399 | EO | May 28, 2026 | Registered | 044 Medical & Beauty Services | Ella Ora, LLC |
| 99326964 | EO | Aug 08, 2025 | Pending | 021 Housewares | Shanxi Yiou Home Furnishing Co., Ltd. |
| 99278270 | EO | Jul 11, 2025 | Pending | 012 Vehicles | Shenzhen Qinhui Technology Co., Ltd |
| 79415180 | EO | Nov 12, 2024 | Registered | 038 Telecommunications | EO Studio co., ltd. |
| 79403959 | EO | Jul 10, 2024 | Registered | 010 Medical Devices 016 Paper & Printed Goods 035 Advertising & Business 041 Education & Entertainment | J. MORITA MFG. CORP. |
| 90123630 | EO | Aug 19, 2020 | Pending | 035 Advertising & Business | Entrepreneurs' Organization |
| 90123680 | EO | Aug 19, 2020 | Pending | 035 Advertising & Business | Entrepreneurs' Organization |
| 90123742 | EO | Aug 19, 2020 | Pending | 035 Advertising & Business | Entrepreneurs' Organization |
| 86061830 | EO | Sep 11, 2013 | Abandoned | 034 Tobacco & Smoking | Espinosa Cigars LLC |
| 74148246 | EO | Mar 18, 1991 | Abandoned | 009 Electronics & Software | Easter-Owens Electric Co. |
Weekly visibility reports showing how ChatGPT mentions EO, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: EO trademark portfolio
What trademarks does EO hold?
EO holds 9 USPTO trademark filings across 1 NICE class. The largest concentration is in Class 35 (Advertising & Business), Class 12 (Vehicles), Class 10 (Medical Devices). The most recent filings are registered to Ella Ora, LLC.
How many trademarks does EO have at the USPTO?
WikiTrademarks tracks 9 USPTO trademark filings attributed to EO. The brand has been actively filing since March 1991. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does EO file most often?
EO's most active class is NICE Class 35 (Advertising & Business), with 4 filings. The full distribution across all 1 classes is shown in the Nice Class Distribution panel on this page.
Who owns the EO trademark?
The most recent filings under the EO mark are registered to Ella Ora, LLC. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is EO expanding into new categories?
The current WikiTrademarks Expansion Score for EO is 23 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new EO trademark filings?
Click the Watch Brand button at the top of this page to add EO to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare EO to another owner · Browse all NICE classes · Most valuable brands