ELF holds 8 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 34 (Tobacco & Smoking) with 2 filings. The WikiTrademarks Expansion Score is 0/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 30, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 97821932 | ELF | Mar 03, 2023 | Registered | 009 Electronics & Software 016 Paper & Printed Goods | Inuru GmbH |
| 97592702 | ELF | Sep 15, 2022 | Registered | 034 Tobacco & Smoking | VPR Brands LP |
| 97473617 | ELF | Jun 23, 2022 | Pending | 025 Clothing & Footwear | Shenzhen yayuefei e-commerce Co., Ltd |
| 87697884 | ELF | Nov 27, 2017 | Pending | 034 Tobacco & Smoking | vpr brands lp |
| 77234977 | ELF | Jul 20, 2007 | Abandoned | 010 Medical Devices | Entracare, LLC |
| 77234983 | ELF | Jul 20, 2007 | Abandoned | 010 Medical Devices | Entracare, LLC |
| 78330960 | ELF | Nov 20, 2003 | Abandoned | 005 Pharmaceuticals | First Quality Products, LLC |
| 74555626 | ELF | Aug 01, 1994 | Abandoned | 001 Chemicals | Molecular Probes, Inc. |
Weekly visibility reports showing how ChatGPT mentions ELF, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: ELF trademark portfolio
What trademarks does ELF hold?
ELF holds 8 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 34 (Tobacco & Smoking), Class 10 (Medical Devices), Class 9 (Electronics & Software). The most recent filings are registered to Inuru GmbH.
How many trademarks does ELF have at the USPTO?
WikiTrademarks tracks 8 USPTO trademark filings attributed to ELF. The brand has been actively filing since August 1994. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does ELF file most often?
ELF's most active class is NICE Class 34 (Tobacco & Smoking), with 2 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the ELF trademark?
The most recent filings under the ELF mark are registered to Inuru GmbH. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is ELF expanding into new categories?
The current WikiTrademarks Expansion Score for ELF is 0 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new ELF trademark filings?
Click the Watch Brand button at the top of this page to add ELF to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare ELF to another owner · Browse all NICE classes · Most valuable brands
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