DURABILITY IS IN OUR DNA holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 35 (Advertising & Business) with 1 filings. The WikiTrademarks Expansion Score is 4/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed July 8, 2026
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Sign in to claimHow is DURABILITY IS IN OUR DNA filing trademarks, and where is the portfolio expanding?
Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99493065 | DURABILITY IS IN OUR DNA | Nov 12, 2025 | Registered | 035 Advertising & Business | Carhartt, Inc. |
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FAQ: DURABILITY IS IN OUR DNA trademark portfolio
What trademarks does DURABILITY IS IN OUR DNA hold?
DURABILITY IS IN OUR DNA holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 35 (Advertising & Business). The most recent filings are registered to Carhartt, Inc..
How many trademarks does DURABILITY IS IN OUR DNA have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to DURABILITY IS IN OUR DNA. The brand has been actively filing since November 2025. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does DURABILITY IS IN OUR DNA file most often?
DURABILITY IS IN OUR DNA's most active class is NICE Class 35 (Advertising & Business), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the DURABILITY IS IN OUR DNA trademark?
The most recent filings under the DURABILITY IS IN OUR DNA mark are registered to Carhartt, Inc.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is DURABILITY IS IN OUR DNA expanding into new categories?
The current WikiTrademarks Expansion Score for DURABILITY IS IN OUR DNA is 4 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new DURABILITY IS IN OUR DNA trademark filings?
Click the Watch Brand button at the top of this page to add DURABILITY IS IN OUR DNA to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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