DO THE RIGHT THING holds 2 USPTO trademark filings across 1 NICE class. The largest concentration is in Class 35 (Advertising & Business) with 1 filings. The WikiTrademarks Expansion Score is 4/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed July 30, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 97939532 | DO THE RIGHT THING | May 16, 2023 | Pending | 029 Processed Foods 030 Staple Foods & Beverages | Lindsay, James |
| 76569774 | DO THE RIGHT THING | Jan 12, 2004 | Pending | 035 Advertising & Business | GBI Cincinnati, Inc. |
Weekly visibility reports showing how ChatGPT mentions DO THE RIGHT THING, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: DO THE RIGHT THING trademark portfolio
What trademarks does DO THE RIGHT THING hold?
DO THE RIGHT THING holds 2 USPTO trademark filings across 1 NICE class. The largest concentration is in Class 35 (Advertising & Business), Class 29 (Processed Foods), Class 30 (Staple Foods & Beverages). The most recent filings are registered to Lindsay, James.
How many trademarks does DO THE RIGHT THING have at the USPTO?
WikiTrademarks tracks 2 USPTO trademark filings attributed to DO THE RIGHT THING. The brand has been actively filing since January 2004. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does DO THE RIGHT THING file most often?
DO THE RIGHT THING's most active class is NICE Class 35 (Advertising & Business), with 1 filings. The full distribution across all 1 classes is shown in the Nice Class Distribution panel on this page.
Who owns the DO THE RIGHT THING trademark?
The most recent filings under the DO THE RIGHT THING mark are registered to Lindsay, James. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is DO THE RIGHT THING expanding into new categories?
The current WikiTrademarks Expansion Score for DO THE RIGHT THING is 4 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new DO THE RIGHT THING trademark filings?
Click the Watch Brand button at the top of this page to add DO THE RIGHT THING to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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