DISCOVER IT holds 3 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 36 (Insurance & Finance) with 2 filings. The WikiTrademarks Expansion Score is 0/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 14, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Ownership & Assignment History
6 records| Date | From | To |
|---|---|---|
| Sep 28, 2016 |
L'OREAL USA, INC.
|
HOLDING COMPANY I, INC.
NEW YORK, NEW YORK
|
| Sep 28, 2016 |
IT COSMETICS OPERATING COMPANY, LLC
|
L'OREAL USA, INC.
NEW YORK, NEW YORK
|
| Sep 28, 2016 |
HOLDING COMPANY I, INC.
|
L'OREAL USA CREATIVE, INC.
NEW YORK, NEW YORK
|
| Sep 2, 2016 |
BANK OF AMERICA, N.A., AS ADMINISTRATIVE...
|
IT COSMETICS, LLC
JERSEY CITY, NEW JERSEY
|
| Aug 30, 2016 |
IT COSMETICS, LLC
|
IT COSMETICS OPERATING COMPANY, LLC
JERSEY CITY, NEW JERSEY
|
| Jun 10, 2016 |
IT COSMETICS, LLC
|
BANK OF AMERICA, N.A., AS ADMINISTRATIVE...
DALLAS, TEXAS
|
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 86241878 | DISCOVER IT | Apr 03, 2014 | Abandoned | 003 Cosmetics & Cleaning | L'OREAL USA S/D, INC. |
| 86171118 | DISCOVER IT | Jan 21, 2014 | Pending | 036 Insurance & Finance | CAPITAL ONE FINANCIAL CORPORATION |
| 85598955 | DISCOVER IT | Apr 16, 2012 | Abandoned | 036 Insurance & Finance | CAPITAL ONE FINANCIAL CORPORATION |
Weekly visibility reports showing how ChatGPT mentions DISCOVER IT, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: DISCOVER IT trademark portfolio
What trademarks does DISCOVER IT hold?
DISCOVER IT holds 3 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 36 (Insurance & Finance), Class 3 (Cosmetics & Cleaning). The most recent filings are registered to L'OREAL USA S/D, INC..
How many trademarks does DISCOVER IT have at the USPTO?
WikiTrademarks tracks 3 USPTO trademark filings attributed to DISCOVER IT. The brand has been actively filing since April 2012. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does DISCOVER IT file most often?
DISCOVER IT's most active class is NICE Class 36 (Insurance & Finance), with 2 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the DISCOVER IT trademark?
The most recent filings under the DISCOVER IT mark are registered to L'OREAL USA S/D, INC.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is DISCOVER IT expanding into new categories?
The current WikiTrademarks Expansion Score for DISCOVER IT is 0 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new DISCOVER IT trademark filings?
Click the Watch Brand button at the top of this page to add DISCOVER IT to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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