DISCOVER holds 21 USPTO trademark filings across 2 NICE classes. The largest concentration is in Class 36 (Insurance & Finance) with 16 filings. The WikiTrademarks Expansion Score is 13/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed July 12, 2026
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Filing Velocity (24 Months)
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DISCOVER in the News
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Recent Filings
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FAQ: DISCOVER trademark portfolio
What trademarks does DISCOVER hold?
DISCOVER holds 21 USPTO trademark filings across 2 NICE classes. The largest concentration is in Class 36 (Insurance & Finance), Class 9 (Electronics & Software), Class 35 (Advertising & Business). The most recent filings are registered to Discover Industries Inc.
How many trademarks does DISCOVER have at the USPTO?
WikiTrademarks tracks 21 USPTO trademark filings attributed to DISCOVER. The brand has been actively filing since November 1985. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does DISCOVER file most often?
DISCOVER's most active class is NICE Class 36 (Insurance & Finance), with 16 filings. The full distribution across all 2 classes is shown in the Nice Class Distribution panel on this page.
Who owns the DISCOVER trademark?
The most recent filings under the DISCOVER mark are registered to Discover Industries Inc. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is DISCOVER expanding into new categories?
The current WikiTrademarks Expansion Score for DISCOVER is 13 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new DISCOVER trademark filings?
Click the Watch Brand button at the top of this page to add DISCOVER to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare DISCOVER to another owner · Browse all NICE classes · Most valuable brands
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