DIESEL holds 15 USPTO trademark filings across 3 NICE classes. The largest concentration is in Class 25 (Clothing & Footwear) with 5 filings. The WikiTrademarks Expansion Score is 22/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 14, 2026
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Sign in to claimHow is DIESEL filing trademarks, and where is the portfolio expanding?
Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Ownership & Assignment History
3 records| Date | From | To |
|---|---|---|
| Mar 2, 2016 |
SAZERAC COMPANY, INC.
HERITAGE BRANDS, INC.
|
WELLS FARGO BANK, NATIONAL ASSOCIATION,...
CHARLOTTE, NORTH CAROLINA
|
| Mar 1, 2016 |
WELLS FARGO BANK, NATIONAL ASSOCIATION,...
|
SAZERAC COMPANY, INC.
METAIRIE, LOUISIANA
MAJESTIC DISTILLING COMPANY, INC.
BALTIMORE, MARYLAND
SAZERAC NORTH AMERICA, INC.
LOUISVILLE, KENTUCKY
JAYBIRD SPIRITS CO., LLC
LOUISVILLE, KENTUCKY
|
| Nov 11, 2015 |
SAZERAC COMPANY, INC.
|
SAZERAC BRANDS, LLC
LOUISVILLE, KENTUCKY
|
Recent Filings
Weekly visibility reports showing how ChatGPT mentions DIESEL, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: DIESEL trademark portfolio
What trademarks does DIESEL hold?
DIESEL holds 15 USPTO trademark filings across 3 NICE classes. The largest concentration is in Class 25 (Clothing & Footwear), Class 35 (Advertising & Business), Class 9 (Electronics & Software). The most recent filings are registered to MW Equity Partners, LLC.
How many trademarks does DIESEL have at the USPTO?
WikiTrademarks tracks 15 USPTO trademark filings attributed to DIESEL. The brand has been actively filing since March 1984. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does DIESEL file most often?
DIESEL's most active class is NICE Class 25 (Clothing & Footwear), with 5 filings. The full distribution across all 3 classes is shown in the Nice Class Distribution panel on this page.
Who owns the DIESEL trademark?
The most recent filings under the DIESEL mark are registered to MW Equity Partners, LLC. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is DIESEL expanding into new categories?
The current WikiTrademarks Expansion Score for DIESEL is 22 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new DIESEL trademark filings?
Click the Watch Brand button at the top of this page to add DIESEL to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare DIESEL to another owner · Browse all NICE classes · Most valuable brands