DEFY THE ORDINARY holds 2 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 25 (Clothing & Footwear) with 1 filings. The WikiTrademarks Expansion Score is 3/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 21, 2026
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Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 98958490 | DEFY THE ORDINARY | Jan 13, 2025 | Registered | 025 Clothing & Footwear | Muniz, Brandon |
| 88338057 | DEFY THE ORDINARY | Mar 13, 2019 | Pending | 032 Beer & Soft Drinks | TRADEMARKS GRUPO MODELO, S. DE R.L. DE C.V. |
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FAQ: DEFY THE ORDINARY trademark portfolio
What trademarks does DEFY THE ORDINARY hold?
DEFY THE ORDINARY holds 2 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 25 (Clothing & Footwear), Class 32 (Beer & Soft Drinks). The most recent filings are registered to Muniz, Brandon.
How many trademarks does DEFY THE ORDINARY have at the USPTO?
WikiTrademarks tracks 2 USPTO trademark filings attributed to DEFY THE ORDINARY. The brand has been actively filing since March 2019. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does DEFY THE ORDINARY file most often?
DEFY THE ORDINARY's most active class is NICE Class 25 (Clothing & Footwear), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the DEFY THE ORDINARY trademark?
The most recent filings under the DEFY THE ORDINARY mark are registered to Muniz, Brandon. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is DEFY THE ORDINARY expanding into new categories?
The current WikiTrademarks Expansion Score for DEFY THE ORDINARY is 3 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new DEFY THE ORDINARY trademark filings?
Click the Watch Brand button at the top of this page to add DEFY THE ORDINARY to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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