DARK & LOVELY holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning) with 1 filings. The WikiTrademarks Expansion Score is 0/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed July 12, 2026
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Sign in to claimHow is DARK & LOVELY filing trademarks, and where is the portfolio expanding?
Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 73533110 | DARK & LOVELY | Apr 19, 1985 | Abandoned | 003 Cosmetics & Cleaning | L'OREAL USA S/D, INC. |
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FAQ: DARK & LOVELY trademark portfolio
What trademarks does DARK & LOVELY hold?
DARK & LOVELY holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning). The most recent filings are registered to L'OREAL USA S/D, INC..
How many trademarks does DARK & LOVELY have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to DARK & LOVELY. The brand has been actively filing since April 1985. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does DARK & LOVELY file most often?
DARK & LOVELY's most active class is NICE Class 3 (Cosmetics & Cleaning), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the DARK & LOVELY trademark?
The most recent filings under the DARK & LOVELY mark are registered to L'OREAL USA S/D, INC.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is DARK & LOVELY expanding into new categories?
The current WikiTrademarks Expansion Score for DARK & LOVELY is 0 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new DARK & LOVELY trademark filings?
Click the Watch Brand button at the top of this page to add DARK & LOVELY to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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