CHOOSE JOY holds 2 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 25 (Clothing & Footwear) with 1 filings. The WikiTrademarks Expansion Score is 3/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed September 2, 2026
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Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 79415259 | CHOOSE JOY | Nov 06, 2024 | Pending | 035 Advertising & Business | Jollibee Foods Corporation |
| 98665898 | CHOOSE JOY | Jul 25, 2024 | Registered | 025 Clothing & Footwear | Loka Enterprises LLC |
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FAQ: CHOOSE JOY trademark portfolio
What trademarks does CHOOSE JOY hold?
CHOOSE JOY holds 2 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 25 (Clothing & Footwear), Class 35 (Advertising & Business). The most recent filings are registered to Jollibee Foods Corporation.
How many trademarks does CHOOSE JOY have at the USPTO?
WikiTrademarks tracks 2 USPTO trademark filings attributed to CHOOSE JOY. The brand has been actively filing since July 2024. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does CHOOSE JOY file most often?
CHOOSE JOY's most active class is NICE Class 25 (Clothing & Footwear), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the CHOOSE JOY trademark?
The most recent filings under the CHOOSE JOY mark are registered to Jollibee Foods Corporation. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is CHOOSE JOY expanding into new categories?
The current WikiTrademarks Expansion Score for CHOOSE JOY is 3 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new CHOOSE JOY trademark filings?
Click the Watch Brand button at the top of this page to add CHOOSE JOY to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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