CHEETOS holds 3 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 9 (Electronics & Software) with 2 filings. The WikiTrademarks Expansion Score is 0/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed July 10, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 97383498 | CHEETOS | Apr 27, 2022 | Registered | 009 Electronics & Software | Frito-Lay North America, Inc. |
| 97383934 | CHEETOS | Apr 27, 2022 | Registered | 009 Electronics & Software | Frito-Lay North America, Inc. |
| 77013298 | CHEETOS | Oct 04, 2006 | Abandoned | 030 Staple Foods & Beverages | Frito-Lay North America, Inc. |
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FAQ: CHEETOS trademark portfolio
What trademarks does CHEETOS hold?
CHEETOS holds 3 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 9 (Electronics & Software), Class 30 (Staple Foods & Beverages). The most recent filings are registered to Frito-Lay North America, Inc..
How many trademarks does CHEETOS have at the USPTO?
WikiTrademarks tracks 3 USPTO trademark filings attributed to CHEETOS. The brand has been actively filing since October 2006. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does CHEETOS file most often?
CHEETOS's most active class is NICE Class 9 (Electronics & Software), with 2 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the CHEETOS trademark?
The most recent filings under the CHEETOS mark are registered to Frito-Lay North America, Inc.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is CHEETOS expanding into new categories?
The current WikiTrademarks Expansion Score for CHEETOS is 0 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new CHEETOS trademark filings?
Click the Watch Brand button at the top of this page to add CHEETOS to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare CHEETOS to another owner · Browse all NICE classes · Most valuable brands
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