BW2 holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning) with 1 filings. The WikiTrademarks Expansion Score is 0/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 19, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Ownership & Assignment History
3 records| Date | From | To |
|---|---|---|
| Jun 29, 2017 |
GRAHAM WEBB INTERNATIONAL, INC.
THE WELLA CORPORATION
NOXELL CORPORATION
|
JPMORGAN CHASE BANK, N.A.
NEWARK, DELAWARE
|
| Dec 6, 2016 |
THE PROCTER & GAMBLE COMPANY
|
NOXELL CORPORATION
HUNT VALLEY, MARYLAND
|
| Oct 19, 2016 |
GRAHAM WEBB INTERNATIONAL, INC.
THE WELLA CORPORATION
NOXELL CORPORATION
|
JPMORGAN CHASE BANK, N.A.
NEWARK, DELAWARE
|
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 73571637 | BW2 | Dec 04, 1985 | Abandoned | 003 Cosmetics & Cleaning | WELLA OPERATIONS US, LLC |
Weekly visibility reports showing how ChatGPT mentions BW2, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: BW2 trademark portfolio
What trademarks does BW2 hold?
BW2 holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning). The most recent filings are registered to WELLA OPERATIONS US, LLC.
How many trademarks does BW2 have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to BW2. The brand has been actively filing since December 1985. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does BW2 file most often?
BW2's most active class is NICE Class 3 (Cosmetics & Cleaning), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the BW2 trademark?
The most recent filings under the BW2 mark are registered to WELLA OPERATIONS US, LLC. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is BW2 expanding into new categories?
The current WikiTrademarks Expansion Score for BW2 is 0 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new BW2 trademark filings?
Click the Watch Brand button at the top of this page to add BW2 to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare BW2 to another owner · Browse all NICE classes · Most valuable brands
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