BUT BETTER holds 3 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 29 (Processed Foods) with 2 filings. The WikiTrademarks Expansion Score is 14/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed July 30, 2026
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Sign in to claimHow is BUT BETTER filing trademarks, and where is the portfolio expanding?
Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99715649 | BUT BETTER | Mar 20, 2026 | Registered | 035 Advertising & Business | But Better, LLC |
| 99492063 | BUT BETTER | Nov 12, 2025 | Registered | 029 Processed Foods | But Better LLC |
| 98896784 | BUT BETTER | Dec 11, 2024 | Pending | 029 Processed Foods | But Better LLC |
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FAQ: BUT BETTER trademark portfolio
What trademarks does BUT BETTER hold?
BUT BETTER holds 3 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 29 (Processed Foods), Class 35 (Advertising & Business). The most recent filings are registered to But Better, LLC.
How many trademarks does BUT BETTER have at the USPTO?
WikiTrademarks tracks 3 USPTO trademark filings attributed to BUT BETTER. The brand has been actively filing since December 2024. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does BUT BETTER file most often?
BUT BETTER's most active class is NICE Class 29 (Processed Foods), with 2 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the BUT BETTER trademark?
The most recent filings under the BUT BETTER mark are registered to But Better, LLC. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is BUT BETTER expanding into new categories?
The current WikiTrademarks Expansion Score for BUT BETTER is 14 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new BUT BETTER trademark filings?
Click the Watch Brand button at the top of this page to add BUT BETTER to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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