BUILT FOR THE WILD holds 3 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 20 (Furniture) with 1 filings. The WikiTrademarks Expansion Score is 4/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed July 7, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 87039325 | BUILT FOR THE WILD | May 17, 2016 | Pending | 020 Furniture | YETI COOLERS, LLC |
| 87039329 | BUILT FOR THE WILD | May 17, 2016 | Pending | 021 Housewares | YETI COOLERS, LLC |
| 87039333 | BUILT FOR THE WILD | May 17, 2016 | Pending | 025 Clothing & Footwear | YETI COOLERS, LLC |
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FAQ: BUILT FOR THE WILD trademark portfolio
What trademarks does BUILT FOR THE WILD hold?
BUILT FOR THE WILD holds 3 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 20 (Furniture), Class 21 (Housewares), Class 25 (Clothing & Footwear). The most recent filings are registered to YETI COOLERS, LLC.
How many trademarks does BUILT FOR THE WILD have at the USPTO?
WikiTrademarks tracks 3 USPTO trademark filings attributed to BUILT FOR THE WILD. The brand has been actively filing since May 2016. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does BUILT FOR THE WILD file most often?
BUILT FOR THE WILD's most active class is NICE Class 20 (Furniture), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the BUILT FOR THE WILD trademark?
The most recent filings under the BUILT FOR THE WILD mark are registered to YETI COOLERS, LLC. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is BUILT FOR THE WILD expanding into new categories?
The current WikiTrademarks Expansion Score for BUILT FOR THE WILD is 4 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new BUILT FOR THE WILD trademark filings?
Click the Watch Brand button at the top of this page to add BUILT FOR THE WILD to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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