BORN THIS WAY holds 3 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 35 (Advertising & Business) with 1 filings. The WikiTrademarks Expansion Score is 0/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed August 23, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 85613686 | BORN THIS WAY | May 01, 2012 | Abandoned | 035 Advertising & Business | Born This Way Foundation |
| 85613696 | BORN THIS WAY | May 01, 2012 | Abandoned | 036 Insurance & Finance | Born This Way Foundation |
| 85613703 | BORN THIS WAY | May 01, 2012 | Abandoned | 041 Education & Entertainment 045 Legal & Security Services | Born This Way Foundation |
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FAQ: BORN THIS WAY trademark portfolio
What trademarks does BORN THIS WAY hold?
BORN THIS WAY holds 3 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 35 (Advertising & Business), Class 36 (Insurance & Finance), Class 41 (Education & Entertainment). The most recent filings are registered to Born This Way Foundation.
How many trademarks does BORN THIS WAY have at the USPTO?
WikiTrademarks tracks 3 USPTO trademark filings attributed to BORN THIS WAY. The brand has been actively filing since May 2012. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does BORN THIS WAY file most often?
BORN THIS WAY's most active class is NICE Class 35 (Advertising & Business), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the BORN THIS WAY trademark?
The most recent filings under the BORN THIS WAY mark are registered to Born This Way Foundation. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is BORN THIS WAY expanding into new categories?
The current WikiTrademarks Expansion Score for BORN THIS WAY is 0 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new BORN THIS WAY trademark filings?
Click the Watch Brand button at the top of this page to add BORN THIS WAY to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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