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BMW

9 total filings · 0 classes · Active since Mar 1954

13
Expansion Score
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BMW holds 9 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 12 (Vehicles) with 10 filings. The WikiTrademarks Expansion Score is 13/100, low — the brand is focused on defending its existing categories rather than expanding.

USPTO data refreshed June 14, 2026

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How is BMW filing trademarks, and where is the portfolio expanding?

Filing Velocity (24 Months)

Jul 2024 Jun 2026

Nice Class Distribution

012 Vehicles
10
028 Games & Toys
8
016 Paper & Printed Goods
7
007 Machinery
6
009 Electronics & Software
6
011 Lighting & HVAC
6
027 Carpets & Rugs
6
006 Metal Goods
5
025 Clothing & Footwear
5
035 Advertising & Business
5
042 Science & Technology
5
014 Jewelry & Watches
4
018 Leather Goods & Luggage
4
021 Housewares
4
041 Education & Entertainment
4

Activity Timeline

No activity recorded yet.

Recent Filings

Serial No. Mark Filing Date Status Classes Owner
79371133 BMW Feb 07, 2023 Pending 009 Electronics & Software 035 Advertising & Business 041 Education & Entertainment 042 Science & Technology Bayerische Motoren Werke Aktiengesellschaft
97691730 BMW Nov 25, 2022 Pending 009 Electronics & Software 035 Advertising & Business 041 Education & Entertainment 042 Science & Technology Bayerische Motoren Werke Aktiengesellschaft
79327383 BMW Sep 29, 2021 Pending 012 Vehicles 025 Clothing & Footwear 028 Games & Toys Bayerische Motoren Werke Aktiengesellschaft
79309756 BMW Sep 07, 2020 Pending 009 Electronics & Software 012 Vehicles 014 Jewelry & Watches 016 Paper & Printed Goods 018 Leather Goods & Luggage 021 Housewares 025 Clothing & Footwear 028 Games & Toys 035 Advertising & Business 036 Insurance & Finance 037 Construction & Repair 038 Telecommunications 039 Transport & Storage 042 Science & Technology Bayerische Motoren Werke Aktiengesellschaft
79305780 BMW Aug 20, 2020 Pending 002 Paints & Coatings 003 Cosmetics & Cleaning 004 Lubricants & Fuels 007 Machinery 008 Hand Tools 009 Electronics & Software 011 Lighting & HVAC 012 Vehicles 014 Jewelry & Watches 016 Paper & Printed Goods 018 Leather Goods & Luggage 021 Housewares 025 Clothing & Footwear 027 Carpets & Rugs 028 Games & Toys 034 Tobacco & Smoking 035 Advertising & Business 036 Insurance & Finance 037 Construction & Repair 038 Telecommunications 039 Transport & Storage 040 Material Treatment 041 Education & Entertainment 042 Science & Technology 043 Food & Drink Services Bayerische Motoren Werke Aktiengesellschaft
87383973 BMW Mar 24, 2017 Pending 006 Metal Goods 007 Machinery 011 Lighting & HVAC 012 Vehicles 016 Paper & Printed Goods 027 Carpets & Rugs 028 Games & Toys Bayerische Motoren Werke Aktiengesellschaft
87378824 BMW Mar 21, 2017 Pending 006 Metal Goods 007 Machinery 011 Lighting & HVAC 012 Vehicles 016 Paper & Printed Goods 027 Carpets & Rugs 028 Games & Toys Bayerische Motoren Werke Aktiengesellschaft
87379075 BMW Mar 21, 2017 Pending 006 Metal Goods 007 Machinery 011 Lighting & HVAC 012 Vehicles 016 Paper & Printed Goods 027 Carpets & Rugs 028 Games & Toys Bayerische Motoren Werke Aktiengesellschaft
76410763 BMW May 16, 2002 Abandoned 001 Chemicals 002 Paints & Coatings 003 Cosmetics & Cleaning 004 Lubricants & Fuels 005 Pharmaceuticals 006 Metal Goods 007 Machinery 008 Hand Tools 009 Electronics & Software 011 Lighting & HVAC 012 Vehicles 014 Jewelry & Watches 016 Paper & Printed Goods 018 Leather Goods & Luggage 020 Furniture 021 Housewares 022 Ropes & Textiles 024 Fabrics 025 Clothing & Footwear 027 Carpets & Rugs 028 Games & Toys 034 Tobacco & Smoking Bayerische Motoren Werke Aktiengesellschaft
73487543 BMW Jun 29, 1984 Abandoned 001 Chemicals 002 Paints & Coatings 003 Cosmetics & Cleaning 004 Lubricants & Fuels 005 Pharmaceuticals 006 Metal Goods 007 Machinery 008 Hand Tools 009 Electronics & Software 011 Lighting & HVAC 012 Vehicles 014 Jewelry & Watches 016 Paper & Printed Goods 017 Rubber & Insulation 018 Leather Goods & Luggage 020 Furniture 021 Housewares 022 Ropes & Textiles 024 Fabrics 025 Clothing & Footwear 026 Lace & Embroidery 027 Carpets & Rugs 028 Games & Toys 034 Tobacco & Smoking 035 Advertising & Business 036 Insurance & Finance 037 Construction & Repair 039 Transport & Storage 041 Education & Entertainment 042 Science & Technology BAYERISCHE MOTOREN WERKE AKTIENGESELLSCHAFT
71662350 BMW Mar 10, 1954 Abandoned 012 Vehicles BAYERISCHE MOTOREN WERKE AKTIENGESELLSCHAFT
71662351 BMW Mar 10, 1954 Abandoned 012 Vehicles BAYERISCHE MOTOREN WERKE AKTIENGESELLSCHAFT
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FAQ: BMW trademark portfolio

What trademarks does BMW hold?

BMW holds 9 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 12 (Vehicles), Class 28 (Games & Toys), Class 16 (Paper & Printed Goods). The most recent filings are registered to Bayerische Motoren Werke Aktiengesellschaft.

How many trademarks does BMW have at the USPTO?

WikiTrademarks tracks 9 USPTO trademark filings attributed to BMW. The brand has been actively filing since March 1954. The count updates daily as new filings are indexed from the USPTO bulk data feed.

In which NICE classes does BMW file most often?

BMW's most active class is NICE Class 12 (Vehicles), with 10 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.

Who owns the BMW trademark?

The most recent filings under the BMW mark are registered to Bayerische Motoren Werke Aktiengesellschaft. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.

Is BMW expanding into new categories?

The current WikiTrademarks Expansion Score for BMW is 13 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.

How can I track new BMW trademark filings?

Click the Watch Brand button at the top of this page to add BMW to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.

More on this portfolio: Compare BMW to another owner · Browse all NICE classes · Most valuable brands