BLUE STANDARD holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 35 (Advertising & Business) with 1 filings. The WikiTrademarks Expansion Score is 11/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 14, 2026
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Sign in to claimHow is BLUE STANDARD filing trademarks, and where is the portfolio expanding?
Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Ownership & Assignment History
1 record| Date | From | To |
|---|---|---|
| Feb 16, 2026 |
JPMORGAN CHASE BANK, N.A., SUCCESSOR BY...
|
XEROX CORPORATION
NORWALK, CONNECTICUT
|
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 79398264 | BLUE STANDARD | Jan 26, 2024 | Pending | 017 Rubber & Insulation 018 Leather Goods & Luggage 019 Building Materials 020 Furniture 021 Housewares 028 Games & Toys 031 Fresh Produce & Agriculture | Blue Standard, Inc. |
| 78118887 | BLUE STANDARD | Apr 02, 2002 | Registered | 035 Advertising & Business | Xerox Corporation |
Weekly visibility reports showing how ChatGPT mentions BLUE STANDARD, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: BLUE STANDARD trademark portfolio
What trademarks does BLUE STANDARD hold?
BLUE STANDARD holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 35 (Advertising & Business), Class 17 (Rubber & Insulation), Class 18 (Leather Goods & Luggage). The most recent filings are registered to Blue Standard, Inc..
How many trademarks does BLUE STANDARD have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to BLUE STANDARD. The brand has been actively filing since April 2002. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does BLUE STANDARD file most often?
BLUE STANDARD's most active class is NICE Class 35 (Advertising & Business), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the BLUE STANDARD trademark?
The most recent filings under the BLUE STANDARD mark are registered to Blue Standard, Inc.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is BLUE STANDARD expanding into new categories?
The current WikiTrademarks Expansion Score for BLUE STANDARD is 11 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new BLUE STANDARD trademark filings?
Click the Watch Brand button at the top of this page to add BLUE STANDARD to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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