BLU holds 9 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 9 (Electronics & Software) with 3 filings. The WikiTrademarks Expansion Score is 16/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 17, 2026
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Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
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Recent Filings
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FAQ: BLU trademark portfolio
What trademarks does BLU hold?
BLU holds 9 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 9 (Electronics & Software), Class 41 (Education & Entertainment), Class 11 (Lighting & HVAC). The most recent filings are registered to Blu Israel Drinks Ltd.
How many trademarks does BLU have at the USPTO?
WikiTrademarks tracks 9 USPTO trademark filings attributed to BLU. The brand has been actively filing since September 2003. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does BLU file most often?
BLU's most active class is NICE Class 9 (Electronics & Software), with 3 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the BLU trademark?
The most recent filings under the BLU mark are registered to Blu Israel Drinks Ltd. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is BLU expanding into new categories?
The current WikiTrademarks Expansion Score for BLU is 16 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new BLU trademark filings?
Click the Watch Brand button at the top of this page to add BLU to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare BLU to another owner · Browse all NICE classes · Most valuable brands
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