BETTY CROCKER holds 2 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 30 (Staple Foods & Beverages) with 2 filings. The WikiTrademarks Expansion Score is 0/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 20, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 73448738 | BETTY CROCKER | Oct 19, 1983 | Pending | 030 Staple Foods & Beverages | GENERAL MILLS MARKETING, INC. |
| 71695722 | BETTY CROCKER | Oct 03, 1955 | Abandoned | 030 Staple Foods & Beverages | GENERAL MILLS MARKETING, INC. |
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FAQ: BETTY CROCKER trademark portfolio
What trademarks does BETTY CROCKER hold?
BETTY CROCKER holds 2 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 30 (Staple Foods & Beverages). The most recent filings are registered to GENERAL MILLS MARKETING, INC..
How many trademarks does BETTY CROCKER have at the USPTO?
WikiTrademarks tracks 2 USPTO trademark filings attributed to BETTY CROCKER. The brand has been actively filing since October 1955. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does BETTY CROCKER file most often?
BETTY CROCKER's most active class is NICE Class 30 (Staple Foods & Beverages), with 2 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the BETTY CROCKER trademark?
The most recent filings under the BETTY CROCKER mark are registered to GENERAL MILLS MARKETING, INC.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is BETTY CROCKER expanding into new categories?
The current WikiTrademarks Expansion Score for BETTY CROCKER is 0 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new BETTY CROCKER trademark filings?
Click the Watch Brand button at the top of this page to add BETTY CROCKER to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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