BETTER THAN SMART. IT’S EFFORTLESS. holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 9 (Electronics & Software) with 1 filings. The WikiTrademarks Expansion Score is 10/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed August 20, 2026
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Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99660008 | BETTER THAN SMART. IT’S EFFORTLESS. | Feb 19, 2026 | Registered | ["009","011","019","020","035"] | HOME DEPOT PRODUCT AUTHORITY, LLC |
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FAQ: BETTER THAN SMART. IT’S EFFORTLESS. trademark portfolio
What trademarks does BETTER THAN SMART. IT’S EFFORTLESS. hold?
BETTER THAN SMART. IT’S EFFORTLESS. holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 9 (Electronics & Software), Class 11 (Lighting & HVAC), Class 19 (Building Materials). The most recent filings are registered to HOME DEPOT PRODUCT AUTHORITY, LLC.
How many trademarks does BETTER THAN SMART. IT’S EFFORTLESS. have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to BETTER THAN SMART. IT’S EFFORTLESS.. The brand has been actively filing since February 2026. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does BETTER THAN SMART. IT’S EFFORTLESS. file most often?
BETTER THAN SMART. IT’S EFFORTLESS.'s most active class is NICE Class 9 (Electronics & Software), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the BETTER THAN SMART. IT’S EFFORTLESS. trademark?
The most recent filings under the BETTER THAN SMART. IT’S EFFORTLESS. mark are registered to HOME DEPOT PRODUCT AUTHORITY, LLC. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is BETTER THAN SMART. IT’S EFFORTLESS. expanding into new categories?
The current WikiTrademarks Expansion Score for BETTER THAN SMART. IT’S EFFORTLESS. is 10 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new BETTER THAN SMART. IT’S EFFORTLESS. trademark filings?
Click the Watch Brand button at the top of this page to add BETTER THAN SMART. IT’S EFFORTLESS. to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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