BETTER THAN A BANK holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 36 (Insurance & Finance) with 1 filings. The WikiTrademarks Expansion Score is 0/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed September 2, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Ownership & Assignment History
3 records| Date | From | To |
|---|---|---|
| Feb 9, 2026 |
BANK OF AMERICA, N.A.
|
COUNSEL FINANCIAL II LLC
BUFFALO, NEW YORK
COUNSEL FINANCIAL HOLDINGS LLC
BUFFALO, NEW YORK
|
| Apr 19, 2017 |
COUNSEL FINANCIAL II LLC
COUNSEL FINANCIAL HOLDINGS LLC
|
BANK OF AMERICA, N.A.
CHARLOTTE, NORTH CAROLINA
|
| Apr 18, 2017 |
COUNSEL FINANCIAL II LLC
|
CHESTNUT SPV, LLC
CHICAGO, ILLINOIS
|
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 85580639 | BETTER THAN A BANK | Mar 27, 2012 | Abandoned | 036 Insurance & Finance | Counsel Financial II, LLC |
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FAQ: BETTER THAN A BANK trademark portfolio
What trademarks does BETTER THAN A BANK hold?
BETTER THAN A BANK holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 36 (Insurance & Finance). The most recent filings are registered to Counsel Financial II, LLC.
How many trademarks does BETTER THAN A BANK have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to BETTER THAN A BANK. The brand has been actively filing since March 2012. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does BETTER THAN A BANK file most often?
BETTER THAN A BANK's most active class is NICE Class 36 (Insurance & Finance), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the BETTER THAN A BANK trademark?
The most recent filings under the BETTER THAN A BANK mark are registered to Counsel Financial II, LLC. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is BETTER THAN A BANK expanding into new categories?
The current WikiTrademarks Expansion Score for BETTER THAN A BANK is 0 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new BETTER THAN A BANK trademark filings?
Click the Watch Brand button at the top of this page to add BETTER THAN A BANK to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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