BETON holds 2 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 25 (Clothing & Footwear) with 1 filings. The WikiTrademarks Expansion Score is 27/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 14, 2026
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Sign in to claimHow is BETON filing trademarks, and where is the portfolio expanding?
Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Ownership & Assignment History
1 record| Date | From | To |
|---|---|---|
| Feb 15, 2026 |
KETER PLASTIC LTD.
|
KETER HOME AND GARDEN PRODUCTS LTD
HERZELIA
|
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99610387 | BETON | Jan 22, 2026 | Registered | 025 Clothing & Footwear | Zoe Rosenberg |
| 88093369 | BETON | Aug 27, 2018 | Pending | 020 Furniture 021 Housewares | KETER HOME AND GARDEN PRODUCTS LTD |
Weekly visibility reports showing how ChatGPT mentions BETON, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: BETON trademark portfolio
What trademarks does BETON hold?
BETON holds 2 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 25 (Clothing & Footwear), Class 20 (Furniture), Class 21 (Housewares). The most recent filings are registered to Zoe Rosenberg.
How many trademarks does BETON have at the USPTO?
WikiTrademarks tracks 2 USPTO trademark filings attributed to BETON. The brand has been actively filing since August 2018. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does BETON file most often?
BETON's most active class is NICE Class 25 (Clothing & Footwear), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the BETON trademark?
The most recent filings under the BETON mark are registered to Zoe Rosenberg. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is BETON expanding into new categories?
The current WikiTrademarks Expansion Score for BETON is 27 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new BETON trademark filings?
Click the Watch Brand button at the top of this page to add BETON to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare BETON to another owner · Browse all NICE classes · Most valuable brands