BEHR holds 10 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 2 (Paints & Coatings) with 6 filings. The WikiTrademarks Expansion Score is 9/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 14, 2026
Own this brand? Claim the profile to add your logo, story, and website.
Sign in to claimHow is BEHR filing trademarks, and where is the portfolio expanding?
Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Ownership & Assignment History
2 records| Date | From | To |
|---|---|---|
| Jan 26, 2016 |
BEHR GMBH & CO.
|
BEHR GMBH & CO. KG
STUTTGART
|
| Jun 25, 2015 |
BEHR GMBH & CO. KG
|
MAHLE BEHR GMBH & CO. KG
STUTTGART
|
Recent Filings
Weekly visibility reports showing how ChatGPT mentions BEHR, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: BEHR trademark portfolio
What trademarks does BEHR hold?
BEHR holds 10 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 2 (Paints & Coatings), Class 3 (Cosmetics & Cleaning), Class 17 (Rubber & Insulation). The most recent filings are registered to BEHR PROCESS LLC.
How many trademarks does BEHR have at the USPTO?
WikiTrademarks tracks 10 USPTO trademark filings attributed to BEHR. The brand has been actively filing since April 1970. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does BEHR file most often?
BEHR's most active class is NICE Class 2 (Paints & Coatings), with 6 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the BEHR trademark?
The most recent filings under the BEHR mark are registered to BEHR PROCESS LLC. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is BEHR expanding into new categories?
The current WikiTrademarks Expansion Score for BEHR is 9 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new BEHR trademark filings?
Click the Watch Brand button at the top of this page to add BEHR to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare BEHR to another owner · Browse all NICE classes · Most valuable brands