BECAUSE YOU'RE WORTH IT

1 total filings · 0 classes · Active since Nov 1975

BECAUSE YOU'RE WORTH IT holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning) with 1 filings. The WikiTrademarks Expansion Score is 0/100, low — the brand is focused on defending its existing categories rather than expanding.

USPTO data refreshed July 6, 2026

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How is BECAUSE YOU'RE WORTH IT filing trademarks, and where is the portfolio expanding?

Filing Velocity (24 Months)

Aug 2024 Jul 2026

Nice Class Distribution

Activity Timeline

No activity recorded yet.

Recent Filings

Serial No. Mark Filing Date Status Classes Owner
73070043 BECAUSE YOU'RE WORTH IT Nov 21, 1975 Abandoned 003 Cosmetics & Cleaning L'OREAL
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FAQ: BECAUSE YOU'RE WORTH IT trademark portfolio

What trademarks does BECAUSE YOU'RE WORTH IT hold?

BECAUSE YOU'RE WORTH IT holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning). The most recent filings are registered to L'OREAL.

How many trademarks does BECAUSE YOU'RE WORTH IT have at the USPTO?

WikiTrademarks tracks 1 USPTO trademark filings attributed to BECAUSE YOU'RE WORTH IT. The brand has been actively filing since November 1975. The count updates daily as new filings are indexed from the USPTO bulk data feed.

In which NICE classes does BECAUSE YOU'RE WORTH IT file most often?

BECAUSE YOU'RE WORTH IT's most active class is NICE Class 3 (Cosmetics & Cleaning), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.

Who owns the BECAUSE YOU'RE WORTH IT trademark?

The most recent filings under the BECAUSE YOU'RE WORTH IT mark are registered to L'OREAL. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.

Is BECAUSE YOU'RE WORTH IT expanding into new categories?

The current WikiTrademarks Expansion Score for BECAUSE YOU'RE WORTH IT is 0 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.

How can I track new BECAUSE YOU'RE WORTH IT trademark filings?

Click the Watch Brand button at the top of this page to add BECAUSE YOU'RE WORTH IT to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.

More on this portfolio: Compare BECAUSE YOU'RE WORTH IT to another owner · Browse all NICE classes · Most valuable brands

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