BECAUSE IT'S BETTER holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 31 (Fresh Produce & Agriculture) with 1 filings. The WikiTrademarks Expansion Score is 1/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed November 13, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 88833773 | BECAUSE IT'S BETTER | Mar 13, 2020 | Registered | 031 Fresh Produce & Agriculture | Scott Pet BIB, Inc. |
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FAQ: BECAUSE IT'S BETTER trademark portfolio
What trademarks does BECAUSE IT'S BETTER hold?
BECAUSE IT'S BETTER holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 31 (Fresh Produce & Agriculture). The most recent filings are registered to Scott Pet BIB, Inc..
How many trademarks does BECAUSE IT'S BETTER have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to BECAUSE IT'S BETTER. The brand has been actively filing since March 2020. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does BECAUSE IT'S BETTER file most often?
BECAUSE IT'S BETTER's most active class is NICE Class 31 (Fresh Produce & Agriculture), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the BECAUSE IT'S BETTER trademark?
The most recent filings under the BECAUSE IT'S BETTER mark are registered to Scott Pet BIB, Inc.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is BECAUSE IT'S BETTER expanding into new categories?
The current WikiTrademarks Expansion Score for BECAUSE IT'S BETTER is 1 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new BECAUSE IT'S BETTER trademark filings?
Click the Watch Brand button at the top of this page to add BECAUSE IT'S BETTER to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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