BE THE REASON THEY SMILE holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 35 (Advertising & Business) with 1 filings. The WikiTrademarks Expansion Score is 0/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 17, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 86656035 | BE THE REASON THEY SMILE | Jun 09, 2015 | Abandoned | 035 Advertising & Business | 1-800-FLOWERS.COM, INC. |
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FAQ: BE THE REASON THEY SMILE trademark portfolio
What trademarks does BE THE REASON THEY SMILE hold?
BE THE REASON THEY SMILE holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 35 (Advertising & Business). The most recent filings are registered to 1-800-FLOWERS.COM, INC..
How many trademarks does BE THE REASON THEY SMILE have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to BE THE REASON THEY SMILE. The brand has been actively filing since June 2015. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does BE THE REASON THEY SMILE file most often?
BE THE REASON THEY SMILE's most active class is NICE Class 35 (Advertising & Business), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the BE THE REASON THEY SMILE trademark?
The most recent filings under the BE THE REASON THEY SMILE mark are registered to 1-800-FLOWERS.COM, INC.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is BE THE REASON THEY SMILE expanding into new categories?
The current WikiTrademarks Expansion Score for BE THE REASON THEY SMILE is 0 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new BE THE REASON THEY SMILE trademark filings?
Click the Watch Brand button at the top of this page to add BE THE REASON THEY SMILE to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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