BE THE HEART, NOT THE CART holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 35 (Advertising & Business) with 1 filings. The WikiTrademarks Expansion Score is 1/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed November 14, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 88572799 | BE THE HEART, NOT THE CART | Aug 09, 2019 | Pending | 035 Advertising & Business | Eric Mower and Associates, Inc. |
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FAQ: BE THE HEART, NOT THE CART trademark portfolio
What trademarks does BE THE HEART, NOT THE CART hold?
BE THE HEART, NOT THE CART holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 35 (Advertising & Business). The most recent filings are registered to Eric Mower and Associates, Inc..
How many trademarks does BE THE HEART, NOT THE CART have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to BE THE HEART, NOT THE CART. The brand has been actively filing since August 2019. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does BE THE HEART, NOT THE CART file most often?
BE THE HEART, NOT THE CART's most active class is NICE Class 35 (Advertising & Business), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the BE THE HEART, NOT THE CART trademark?
The most recent filings under the BE THE HEART, NOT THE CART mark are registered to Eric Mower and Associates, Inc.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is BE THE HEART, NOT THE CART expanding into new categories?
The current WikiTrademarks Expansion Score for BE THE HEART, NOT THE CART is 1 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new BE THE HEART, NOT THE CART trademark filings?
Click the Watch Brand button at the top of this page to add BE THE HEART, NOT THE CART to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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