AVEENO holds 7 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning) with 4 filings. The WikiTrademarks Expansion Score is 27/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed July 11, 2026
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Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99802795 | AVEENO | May 04, 2026 | Registered | 003 Cosmetics & Cleaning | Kenvue Inc. |
| 99796781 | AVEENO | Apr 30, 2026 | Registered | 003 Cosmetics & Cleaning 024 Fabrics | Kenvue Inc. |
| 99793855 | AVEENO | Apr 29, 2026 | Registered | 005 Pharmaceuticals | Kenvue Inc. |
| 99548120 | AVEENO | Dec 15, 2025 | Registered | 005 Pharmaceuticals | Kenvue Inc. |
| 76622148 | AVEENO | Nov 26, 2004 | Abandoned | 003 Cosmetics & Cleaning 005 Pharmaceuticals | KENVUE INC. |
| 75025440 | AVEENO | Nov 13, 1995 | Abandoned | 003 Cosmetics & Cleaning | KENVUE INC. |
| 71634335 | AVEENO | Aug 22, 1952 | Abandoned | 005 Pharmaceuticals | KENVUE INC. |
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FAQ: AVEENO trademark portfolio
What trademarks does AVEENO hold?
AVEENO holds 7 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning), Class 5 (Pharmaceuticals), Class 24 (Fabrics). The most recent filings are registered to Kenvue Inc..
How many trademarks does AVEENO have at the USPTO?
WikiTrademarks tracks 7 USPTO trademark filings attributed to AVEENO. The brand has been actively filing since August 1952. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does AVEENO file most often?
AVEENO's most active class is NICE Class 3 (Cosmetics & Cleaning), with 4 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the AVEENO trademark?
The most recent filings under the AVEENO mark are registered to Kenvue Inc.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is AVEENO expanding into new categories?
The current WikiTrademarks Expansion Score for AVEENO is 27 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new AVEENO trademark filings?
Click the Watch Brand button at the top of this page to add AVEENO to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare AVEENO to another owner · Browse all NICE classes · Most valuable brands
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