AT THE HEART OF IT holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 36 (Insurance & Finance) with 1 filings. The WikiTrademarks Expansion Score is 1/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed October 10, 2026
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Filing Velocity (24 Months)
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 79434433 | AT THE HEART OF IT | Jun 24, 2025 | Registered | 036 Insurance & Finance | QBE Insurance Group Limited |
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FAQ: AT THE HEART OF IT trademark portfolio
What trademarks does AT THE HEART OF IT hold?
AT THE HEART OF IT holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 36 (Insurance & Finance). The most recent filings are registered to QBE Insurance Group Limited.
How many trademarks does AT THE HEART OF IT have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to AT THE HEART OF IT. The brand has been actively filing since June 2025. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does AT THE HEART OF IT file most often?
AT THE HEART OF IT's most active class is NICE Class 36 (Insurance & Finance), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the AT THE HEART OF IT trademark?
The most recent filings under the AT THE HEART OF IT mark are registered to QBE Insurance Group Limited. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is AT THE HEART OF IT expanding into new categories?
The current WikiTrademarks Expansion Score for AT THE HEART OF IT is 1 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new AT THE HEART OF IT trademark filings?
Click the Watch Brand button at the top of this page to add AT THE HEART OF IT to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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