ALTERNATE ACTION holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning) with 1 filings. The WikiTrademarks Expansion Score is 0/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 17, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 73584417 | ALTERNATE ACTION | Feb 24, 1986 | Abandoned | 003 Cosmetics & Cleaning | L'OREAL USA S/D, INC. |
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FAQ: ALTERNATE ACTION trademark portfolio
What trademarks does ALTERNATE ACTION hold?
ALTERNATE ACTION holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning). The most recent filings are registered to L'OREAL USA S/D, INC..
How many trademarks does ALTERNATE ACTION have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to ALTERNATE ACTION. The brand has been actively filing since February 1986. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does ALTERNATE ACTION file most often?
ALTERNATE ACTION's most active class is NICE Class 3 (Cosmetics & Cleaning), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the ALTERNATE ACTION trademark?
The most recent filings under the ALTERNATE ACTION mark are registered to L'OREAL USA S/D, INC.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is ALTERNATE ACTION expanding into new categories?
The current WikiTrademarks Expansion Score for ALTERNATE ACTION is 0 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new ALTERNATE ACTION trademark filings?
Click the Watch Brand button at the top of this page to add ALTERNATE ACTION to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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