ALT. THE ALTERNATIVE holds 1 USPTO trademark filings across 1 NICE class. The largest concentration is in Class 3 (Cosmetics & Cleaning) with 1 filings. The WikiTrademarks Expansion Score is 4/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed September 7, 2026
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Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99382145 | ALT. THE ALTERNATIVE | Sep 09, 2025 | Pending | 003 Cosmetics & Cleaning | ALT FRAGRANCES LLC |
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FAQ: ALT. THE ALTERNATIVE trademark portfolio
What trademarks does ALT. THE ALTERNATIVE hold?
ALT. THE ALTERNATIVE holds 1 USPTO trademark filings across 1 NICE class. The largest concentration is in Class 3 (Cosmetics & Cleaning). The most recent filings are registered to ALT FRAGRANCES LLC.
How many trademarks does ALT. THE ALTERNATIVE have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to ALT. THE ALTERNATIVE. The brand has been actively filing since September 2025. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does ALT. THE ALTERNATIVE file most often?
ALT. THE ALTERNATIVE's most active class is NICE Class 3 (Cosmetics & Cleaning), with 1 filings. The full distribution across all 1 classes is shown in the Nice Class Distribution panel on this page.
Who owns the ALT. THE ALTERNATIVE trademark?
The most recent filings under the ALT. THE ALTERNATIVE mark are registered to ALT FRAGRANCES LLC. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is ALT. THE ALTERNATIVE expanding into new categories?
The current WikiTrademarks Expansion Score for ALT. THE ALTERNATIVE is 4 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new ALT. THE ALTERNATIVE trademark filings?
Click the Watch Brand button at the top of this page to add ALT. THE ALTERNATIVE to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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